AppDNA.ai is the first autonomous growth operating system for mobile apps. We help subscription app teams increase conversions, retention, and revenue by automatically optimizing their onboarding, paywalls, and user flows — with just 2 lines of code.
Powered by benchmarks from 500+ top apps, AppDNA gives you instant, actionable recommendations (or full autopilot mode) that replace guesswork, agencies, and hours of manual analysis.
AppDNA AI for App Growth and Marketing. The agency is your strategic partner in app growth and marketing, a team of dedicated professionals who seamlessly integrate with your existing app marketing process. We proactively identify and eliminate growth blockers, establish effective app funnels, and fine-tune the process based on a solid foundational approach. We power your app growth with a KPI-based, ROI-focused strategy, ensuring the delivery of high-quality users. Our customized services increase the efficiency of your app funnel and significantly contribute to your revenue growth.
If you’re tired of manually tweaking your funnel, AppDNA helps you get smarter, not harder. Meet AppDNA.ai.
Increase conversions with data-driven paywall improvements
Increase trial-to-paid conversions with personalized paywall recommendations based on real performance data.
- Analyze layout, copy, triggers, and pricing tiers
- Differentiate between your paywall vs. top-performing apps
- Recommend tested improvements that increase conversions
Convert users into customers with smart onboarding
AppDNA.ai helps you turn more new users into engaged, high-retention customers by improving your onboarding flow.
- Identify where and why users drop off
- Benchmark your onboarding against 500+ top apps
- Automatically suggest and test improvements (e.g., flow orders, CTAs, messaging)
Supercharge your store conversions with better listings
Improve store conversions and reduce CPI with better screenshots, keywords, and feature listings.
- Compare your listings with the best apps in your category
- Suggest new creative, metadata, and keyword changes
- Let’s you automatically create optimized screenshots and in-app events with just a few clicks.
Increase user retention with smart experiments
Return users with data-driven experiments that improve feature usage and lifecycle engagement.
- Identify when and why users churn
- Recommend retention tips like feature highlights or smart pushes
- Improve D7/D30 retention with continuous testing
Effortlessly Increase App Growth
With just 2 lines of code, AppDNA.ai starts automatically analyzing and optimizing your app growth.
- The fast, lightweight SDK takes less than 5 minutes to install
- Start analyzing your funnel in real time from day one with AppDNA AI.
- Deliver weekly insights or drive improvements on autopilot
Stop wasting time on marketing tests that don’t yield results. AppDNA.ai empowers you with growth playbooks, funnel optimization, and automated testing that rival the top organizations, without the sky-high fees.
Start scaling your app with data-driven confidence today.
Recent mentions and launch information
Featured on Product Hunt (launched in 2025), with an initial following and positive reception, although there are no active user reviews yet.
This is not to be confused with Citrix’s legacy AppDNA (Enterprise App-Compatibility Tool), which deals with app portfolio migration. It is now a separate, legacy product under Citrix.
AppDNA Features and Services
Features
- ROI-Focused App Growth & Marketing Agency
- Custom App Growth Framework
- KPI-Based App Growth Services
Services
- App Store Optimization
- App Funnel Optimization
- App Subscription Optimization
- User Acquisition / Performance Marketing
- Review & Rating Optimization
- Growth Consulting
- App Marketing Strategy
- App Growth Audit
- Influencer Marketing / UGC
Should you consider it?
Suppose you’re using a paid or freemium mobile app and want to reduce download, conversion, retention, and acquisition costs using a unified AI-powered platform. In that case, AppDNA AI presents a compelling package backed by strong results.
On the other hand, if you’re looking for purely organic growth or want total cost transparency, it’s important to clarify pricing tiers and expected deliverables.
Bottom line: AppDNA AI is a powerful, well-reviewed tool with a solid track record in mobile app conversion, especially for developers aiming for data- and funnel-driven growth. To go further, chat with their team or request a demo to assess the fit for your app.
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