I was never worried that artificial intelligence would steal my job.
Artificial intelligence will never be able to compete with the creativity of the human mind?
At least not in my life, I was safe.
That may not be true anymore. Jasper AI (formerly Jarvis AI) launched in 2021 and revolutionized content writing.
But don’t fire your writer just yet. Jasper AI is an amazing tool when used right, but it can also drop the ball. Not to mention, Google doesn’t like AI-generated content.
So keep reading our Jasper AI review if you want to find out more.
What Is Jasper AI
Jasper, also formerly known as Jarvis and Conversion AI, is an advanced AI writing tool that can transform how we create content by harnessing the power of artificial intelligence.
With its innovative capabilities, it helps you create clear and concise, contextually relevant content for all your blogging and marketing needs.
Think of Jasper AI as a smart assistant that can help you express your thoughts effectively, simplifying the content development process without losing the personal touch that makes your voice unique.
We should also mention that Jasper’s interface, workflow, and pricing plans have changed quite a bit, and if you’re reading a review from last year or older, you might have a hard time following and finding many of the features.
Who is Jasper for?
Jasper A-Paired Magic Benefits a Wide Variety of Individuals and Professionals
- Solo bloggers who want to stay consistent with their content creation process without spending long hours or hiring a large team.
- Digital marketing agencies want to efficiently scale content production for multiple clients.
- Freelance writers want to expand their client base and take on more projects.
- Social media marketers who need to constantly create engaging content for numerous profiles and platforms.
- Small business owners want to build an online presence but lack a dedicated marketing staff and a large budget.
- Startups and growing companies aim to expand their audience at a low cost through high-volume, high-quality content.
Any organization where the marketing team is stretched but is expected to constantly create new campaigns, blog posts, social updates, and more.
Key Jasper AI features
As I mentioned, Jasper has undergone a lot of changes, and the new UI highlights simplicity and straightforward workflows – exactly what we need from an AI tool that is supposed to make work easier.
Here’s what your Jasper dashboard will look like:
From here, you can access all of your previous creations, navigate to chats or campaigns, manage your brand voice, or quickly create new content.
Let’s take a look inside each feature and see how it works.
This is where you can start when you create a new piece of content or open an existing one.
You can start writing something by invoking Jasper directly in the editor, but that’s not the most optimal way to start something.
1. Create Mode
The best way to create new content with Jasper is to use Create mode.
You can tell Jasper what you want and it will create a custom workflow for you.
Create mode lets you draft and brainstorm new content with AI prompts and suggestions. Jasper’s AI assistant will help you generate content ideas and initial drafts to jumpstart the writing process.
Some useful AI templates include:
Long-form content: Blog posts, lists, how-to posts (how-to guides), opinion pieces, thought leadership articles
Content augmentation: Content summaries, rewrites, and improvers, paragraph generators, PAS and AIDA frameworks
Social media use cases: Facebook posts, Instagram threads or captions, LinkedIn posts or articles, captions for Pinterest, TikTok, or Snapchat, Reddit posts, Quora answers, tweets, and a Twitter thread
Email templates: Welcome emails, cold emails, follow-up emails, newsletters, subject lines, email sequences, and product update emails
For creators: Scripts, outlines, and description templates for podcasts and videos
Other: Press releases, search ads, survey generators, and review responders
I’ve tested many generative AI tools so far, and to be honest, many of them just give the impression that they offer a variety of templates. In reality, all templates have the same workflow with one or two fields.
Jasper was a pleasant surprise for you because each of their templates offers a custom workflow to fill in truly unique and relevant information.
But don’t just take our word for it – let me show you a few examples!
You could say that Jasper encourages you to choose a topic, describe your audience, and provide an outline.
Now, let’s compare this list to a different type of post and this thought leadership article.
I think this is a great time-saver and these well-thought-out workflows can be useful for anyone from a journalist to a brand with tight deadlines.
Now, let’s create something for social media.
For a LinkedIn post, Jasper will ask you to specify a subject and a key message. Optionally, you can highlight industry trends and add a call to action
I can’t show you every template, but I can share one more
Here’s an example of a re-engagement email workflow. Jasper asks you what kind of incentive you want to give your customers and whether you want to get feedback.
At first, the resulting email was a bit too long, and I asked Jasper to shorten it.
Jasper content examples
Okay, I know you probably read this Jasper review just to see the real example. Am I wrong?
I won’t disappoint – I promised to share my experience every step of the way, so here it is.
This is part of a list of articles created with Jasper.
2. Remix Mode
If you’ve been creating content for a while, you may want to repurpose your existing content for other platforms – and Jasper offers an easy way to do this.
Remix mode lets you take an existing blog article, social media post, or website page and transform it for multiple channels with the help of AI. Creating new types of content will be possible with just a few clicks.
Most users don’t follow you on all platforms. Due to complex algorithms and the way people interact with information, it’s unlikely that any user will see every piece of your content
So don’t worry about repetitive information! If the information is valuable, your readers will likely be grateful to read it, or at least be grateful for a reminder.
3. Jasper Chat
Jasper Chat provides a live chat interface and you can get instant answers to your questions or generate ideas by simply asking questions in natural language.
The interface is as simple as it gets, but let’s break down the three features because you won’t want to miss them:
- You can toggle between speed and quality. Speed is the default, but I personally always choose quality, and to be honest, I’ve never had a problem with speed in quality mode and so I’m not sure it’s even a choice.
- The last feature is Brand Voice. Take advantage of this for content creation, but feel free to skip it for research or ideation work.
Let me show you an example of improving the prompt. The top part is my input and the bottom line is the improved prompt that Jasper created.
You can see that it has created a detailed well-structured prompt that includes the AI’s introduction, context, details, and other types of guidance.
Ideally, this is how ChatGPT and other manual chatbots should be prompted. But I assume that most people without prompt engineering training will give instructions like I did – and then complain that they don’t get good results from a tool…
You can literally create this in 2 minutes. It will form the basis of a brainstorming session with your team or a client strategy meeting.
Jasper Chat also contains footnotes on which this report is based, which you can explore for further research.
4. Brand Voice
I think brand voice is one of the best features of an AI writing assistant!
Not only does it allow you to stand out from the crowd of generic AI-generated competitors that look and read the same, it also allows you to maintain a consistent tone across all your marketing channels.
You can set up your brand voice from the left menu of the dashboard.
You can teach Jasper AI about your brand voice in three ways:
Give Jasper a URL to a page on your blog
Then Jasper uses your brand assets, such as style guides, to identify the terminology, structure, and nuances that give each brand its unique voice.
This ensures that all content created sounds authentic to your company’s established tone.
5. Jasper AI Art
Jasper also offers AI image generation, which you can use to complement your articles or social media content.
You can create an image free-form or with any of 10 templates, such as food photography, ink art, travel photography, and more.
Typically, I don’t expect impressive quality from art created from text-first AI tools, so I’ll show you a few examples and leave them for you to judge for yourself.
My first test was asking Jasper to show a woman giving a high-five to a giraffe.
These pictures look fine until you see the hand that is different from the woman’s at the end. And it would be better not to look at her teeth!
But you may remember, Jasper suggested improving your prompts, which we can also use in the art generator!
So, for the next test, I asked for a panda and improved the prompt. Interestingly, the resulting prompt is longer than the space allowed, resulting in a cut-off sentence every time.
Well, it’s nice, but I’m not impressed with what other industrial generators can do these days, and Jasper seems to be having trouble with body parts.
My last example is a cityscape, which is nice to look at, but it doesn’t follow the instructions exactly.
If you want to replicate a specific style, and adapt it in terms of mood, style, medium, and more, you can try giving Jasper Art Creator a photo.
Other things I like about Jasper
Surfer SEO integration
Jasper integrates seamlessly with Surfer SEO, giving you an easy way to optimize your articles while you’re writing and editing.
Surfer uses natural language processing (NLP) algorithms to analyze the top results on Google for your target keywords and gives you a list of common words phrases that you should also include in your content to have a better chance of ranking.
The SEO industry has consistently proven that well-optimized content ranks higher in most cases. So find a tool you like and keep your articles as great as possible while being semantically competitive.
Of course, you may need an active Surfer subscription to make this pair work. I personally use Neuron Writer as my preferred content optimization tool, and if you’re already using Surfer, integrating the two will make for an easy and really convenient way to streamline your content production process.
Browser extension
The Chrome extension can really expand Jasper’s functionality by allowing me to access its features directly within my regular workflow tools.
Instead of having to switch between windows and log into the Jasper app to get AI assistance, I can interact with Jasper from anywhere, like in Gmail, Docs, and beyond.
As far as I understand, the Jasper extension can’t “see” your page, so you can’t tell it to do anything other than shorten the page like any other extension. And you can use it just like you would normally use Jasper.
I also appreciate that you can just click on the Jasper extension and disable it for a specific site.
Favorites
This Favorites feature is one of those nice little tools that can really save you time in the long run.
You can mark your most used templates, and save them as documents or as your frequently referenced champions, favorites, and access themes directly from the sidebar.
Room for improvement
While Jasper is an impressive content writing tool, it is not perfect.
Here are some of the downsides of Jasper:
- Sometimes, the output is much longer than necessary. For example, no one wants to read a 500-word email. But that’s not a deal breaker – if that happens, you can select everything and use Ask Jasper to shorten it. But it would be nice to be able to do this in the initial flow of email creation
- Be careful not to confuse Jasper. When you give extra information to templates, try not to confuse the AI with conflicting tasks.
- No export feature. If you want to take it to WordPress or somewhere else, you will have to copy and paste the content.
- Jasper lies about internet access. I learned from Jasper Academy that Jasper acts as a creative copywriter, not a research tool, so it doesn’t actually search the internet but rather predicts each word in the output based on its existing knowledge training.
How to use Jasper AI
1. Create a campaign
Jasper offers a way to organize generated and reused content into related groups for things like seasonal marketing, or campaigns.
To create a campaign, simply go to Campaigns in the left menu, click “Create Campaign” and then click “New Campaign.” Here, you can choose your brand voice and knowledge that will be used in all creations within this campaign.
2. Create a piece of content
While inside a campaign, you can click “+ Create Content” in the sidebar
Jasper also offers a convenient way to create content directly from your dashboard. Tell it what you need and it will create a workflow for your specific use case.
3. Use Jasper Chat for up-to-date info
Jasper cannot access the internet unless you use the chat functionality. It uses creativity to predict output, which means that you won’t get real-time information about the real world with the commands inside the editor.
So, if you want to get some real-time insight into your Jasper, be sure to use chat.
You can chat and ask questions at any time while working on your content, and then easily add the feedback to the document
Jasper AI pricing
Jasper has a fairly simple pricing structure and offers a 7-day trial to see if it suits your needs.
The first plan is called Creator. It costs $49 per month, includes a seat and a brand voice, and can be integrated with Surfer. This is a good fit for most small bloggers and freelance writers.
The second plan is Pro, which is what I currently use. It lets you bring up to 5 people (your writers or content managers) on board, set up three brand voices, use campaigns, and create AI art, all for $69 per month.
Finally, there’s the Business plan. This is a custom plan for agencies and larger teams, which you can’t sign up for directly. But if you join, you can unlock additional features like Kanban boards, performance analytics, custom templates, and more.
If you pay annually, you’ll get a discount of about 20% on any plan.
Another thing to keep in mind is that, regardless of the plan, you can pay extra for Copy scape – powered plagiarism checking if you want extra peace of mind.
Best Jasper alternatives
If you’re interested in learning about Jasper alternatives, there are several tools available to help you create English content. Here are a few options:
- Koala: If your only use case is creating blog articles, then Koala Writer is the best choice in 2025. It is a tool built by content creators for content creators and it clearly knows what SEO and a blogger need from an AI writing tool.
- Write sonic : This platform is similar to Jasper in that it uses AI to help you create a variety of high-quality content. From blog articles to social media posts and more, Write sonic is designed to meet the needs of a variety of content types.
