In a crowded world of marketing automation tools, Encharge.io sets itself apart by focusing specifically on B2B SaaS companies. While many platforms attempt to serve everyone and ultimately fail to serve anyone well, Encharge excels at meeting the needs of product-driven businesses seeking to automate their user engagement journey, from lead capture to retention.

Having tested a variety of automation tools over the years, I’ve found Encharge to be refreshingly intuitive, flexible, or purpose-driven. Here’s my take on what makes it a solid choice — and where it might not be for everyone.

What is Encharge.io?

Encharge is a marketing automation platform designed for SaaS companies, helping them build behavior-based email workflows, manage leads, or increase conversions through targeted automation. It’s a cloud-based system that enables teams to visually design automation flows using a drag-and-drop interface similar to tools like Active Campaigns or ConvertKit—but with a greater emphasis on in-app behavior and user segmentation.

Key Features Breakdown

1. Visual Flow Builder

One of Encharge’s biggest strengths is its visual automation builder. Encharge lets you create complex customer journeys with simple drag-and-drop logic blocks. Whether you’re generating leads, sending onboarding emails, or setting up churn-reduction campaigns, Flow Builder gives you a clear idea of ​​everything.

The learning curve is minimal, making it perfect for both marketers and non-technical founders. You can trigger emails based on user activity, time delays, conditions, and even tag changes.

2. Behavior-Based Email Marketing

Ncharge excels at tracking user behavior. Unlike standard tools for tracking opens and clicks, Ncharge goes much deeper. You can trigger actions when a user logs in, visits a specific page, or even uses a specific feature in your app.

This is especially helpful for SaaS onboarding or retention strategies. For example, if a new user hasn’t completed their setup within 24 hours, you can trigger an email with helpful tips or resources.

3. Powerful Segmentation

Segmentation is another great feature. You can group users based on almost any behavior or attribute – email activity, app usage, subscription plans, custom events, and more. These segmentations automatically update in real time, which is essential for running dynamic campaigns.

This flexibility means you can easily tailor your message to suit your needs. For example, users on your free plan might receive upsell emails, while power users get loyalty rewards or advanced tutorials.

4. User Profile and Identity Solutions

creates rich user profiles that evolve as people interact with your site or app. Even before someone signs up, Ncharge can track anonymous behavior. Once they create an account, all of their historical activity is linked to their profile.

This feature helps you get a complete picture of each user’s journey and personalize your messaging accordingly.

5. Native Forms and Integrations
Encharge offers native forms for capturing leads and syncing them directly into your flow. Plus, it integrates seamlessly with the following tools:

• Stripe
• HubSpot
• Calendly
• Facebook Ads
• Google Sheets
• Zapier (which opens up thousands of other connections)
  These integrations make it easy to plug Encharge into your existing stack without the need for a developer.

Use Cases for SaaS Companies

Encharge is not just a simple email tool. It is specifically designed with SaaS companies in mind. Here are some common use cases:

• User onboarding: Guide new signups through the setup process with targeted emails based on what they have done or not done.
• Paid conversion trials: Use behavioral triggers to send reminders or display value propositions before a free trial ends.
• Churn prevention: Identify inactive users and re-engage them before they cancel or become inactive.
• Product education: Automatically send feature highlights and how-tos based on user engagement levels.

Advantages

• SaaS-centric features: Everything is built for product-led businesses, making workflows more relevant and effective.
• User-friendly interface: The visual flow builder is the cleanest and easiest to use.
• Deep user tracking: Tracks both anonymous and logged-in user activity.
• Advanced segmentation: Real-time, dynamic segmentation options.
• Affordable pricing: Offers flexible plans that scale with your growth, without any unnecessary fluff.

Cons

Limited templates:

Compared to some older platforms, Encharge has fewer pre-built email templates.

Still growing:

As a relatively new player, it doesn’t yet have the tutorials or huge community ecosystem of Mailchimp or HubSpot.

Not ideal for e-commerce:

While it’s great for SaaS, it’s not optimized for online stores or content-heavy blogs.

Pricing Overview

Encharge offers a free trial, and its paid plans are based on the number of subscribers you have. Currently, pricing starts at $109 per month for up to 2,000 contacts, which is competitive for the features you get.

They also offer a free migration service for users coming from tools like ActiveCampaign, ConvertKit, and Drip.

Or you can opt for an AppSumo Lifetime Deal!

Who should use Encharge?

Ideal for:

• SaaS founders and marketers
• Product managers
• Growth teams at startups
• B2B platforms with user activation funnels

Not recommended for:

• E-commerce businesses
• Bloggers or content creators who focus more on content delivery
• Companies that require client-specific branding for multiple accounts

Final Verdict: Is Encharge Worth It?

Absolutely—if you’re a SaaS company, Encharge is one of the smartest marketing automation tools you can invest in without any fear. It combines powerful behavioral automation with ease of use, and it avoids the bloated, overly complex setups that many legacy tools suffer from.

It’s built for the kind of workflows that fast, focused, and modern SaaS teams need to activate, engage, and grow users.

If you’re tired of generic platforms that don’t speak your language as a SaaS founder, give Encharge a try.

All deals at AppSumo!